Contextual Analysis

For my contextual analysis paper I chose to keep the same topic from my first paper. This was the texting video that was banned in America due to its graphic nature. For my contextual analysis I discussed the bias shown in picking all young, female actresses. Seldom have NOT heard that "men are better drivers" and "teenagers can't drive", so by casting young females in the role of the crash instigators I thought that the PSA was playing to an unfair bias. In fact, women tend to get in less wrecks than men and even have lower car insurance rates because of it.
I also talked about how in today's society violence has become so prevalent that we are desensitized to gruesome images. The police officers who created this commercial used this fact throughout the making of the film by adding in overly violent and dramatic scenes around every corner. Had this video been aired twenty years ago people would have been so shocked by the violence that they would have missed the point that the PSA was trying to make. But when people watch it today they hardly notice most of the violent scenes. Yes people still find it disturbing to see brain matter splattered on a windshield, but not as much as they would have in the past.
Another key point in my paper is the advance in technology that cell phones have seen in the past few years. It is now easier than ever to text, especially while on the move. Even with "no texting while driving" laws in place many people still choose not to follow them. With the result being an increase in the number of automobile accidents and deaths.